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20 More AI Predictions for 2019
Artificial intelligence (AI) is everywhere, driven by large investments, lots of startups, all established technology vendors, and enterprises big and small experimenting with what it can do for their bottom line. 120 predictions for AI in 2019 did not exhaust the subject, so here are 20 more.
“Some AI Applications will not live up to the hype, and that’s OK. People have been planning to have self-driving cars for a while. Some still fear an AI take over might be just 20 years away but the truth is we’re still a long way away from truly autonomous cars. And as for an AI takeover, that will only exist in SciFi movies for the foreseeable future. My prediction is that our expectations for AI and the reality of its capability will meet somewhere in the middle. The next 5 years will look a lot like they do now, but our day-to-day will become more and more efficient in subtle, yet significant, ways. AI bots will get better at answering questions and vetting customer service cases, smart assistants will be more equipped to complete tasks and self-driving car features will continue to improve, but they will not take over the road”—Richard Socher, Chief Scientist, Salesforce
What Lies Behind Customer Experience
It has been a recurrently observable natural phenomenon over the past 10-15 years, and also in a much more distant past: discussing with management teams, browsing all kinds of marketing material over the period, it seems that businesses regularly rediscover they have customers to take care of. Oh, really? If so – well, let’s assume it’s true! – why is customer experience both an enterprise an a customer asset?
What is Customer Satisfaction Score (CSAT)
Customer Satisfaction Score (CSAT) is a basic measurement of a customer’s satisfaction with a brand’s product and/or services. Marketers and brands can use CSAT to determine a customer’s level of satisfaction at key interaction times, such as the moment of purchase, the onboarding process, a support ticket exchange and a phone or digital conversation with customer service.
“Customer satisfaction is one of those things that must be left up to the customer to define,” said Nate Masterson, CMO of Maple Holistics. “Vendors or service providers often have a predetermined definition of what a satisfied customer looks like. The cost of having your own standards can be detrimental to your business because you can’t account for the problems you’re blind to. It’s obviously important to have standards, but you should be more concerned with your customers’ expectations.”
Aritificial Inteligence - Human Augmentation is what's here and now
IA technologies help advance human potential by increasing worker productivity, alleviating mundane tasks, and enhancing convenience in our lives.
The Artificial Intelligence (“AI”) vs Intelligence Augmentation (“IA”) debate has been around for over half a century. IA or Intelligence Augmentation classically refers to the effective use of information technology in augmenting human capabilities, and the idea has been around since the 1950’s. AI is increasingly being used today to broadly describe machines that can mimic human functions such as learning and problem solving, but was originally founded on the premise that human intelligence can be precisely described, and machines made to simulate it. The term Artificial General Intelligence (AGI) is often used to represent only the latter, stricter definition. There is unprecedented hype today around AI, its incredible recent growth trajectory, myriad potential applications, and its potential emergent threats to society.
The broader definition of AI creates confusion, especially for those that may not be closely following the technology. Recent highly visible advancements driven by application of machine learning are sometimes misinterpreted and extrapolated to imply that we are at the threshold of imminent advance towards AGI, and all that it would entail for the societal order.
There is possibly a continuum of progress between IA and AGI technologies. I posit in this article that the rapid advances we are seeing represent an acceleration of IA technologies driven by machine learning.
However, moving towards the original premise of AI — and AGI — would require significant additional technical breakthroughs beyond recent advances. IA technologies help advance human potential by increasing worker productivity, alleviating mundane tasks, and enhancing convenience in our lives. What we are seeing today is an acceleration in machines’ abilities to perform tasks that they have already been better than humans at for decades. And over the next decade, we will see further rapid advances along these fronts driven by further penetration of machine learning technology across many industries and spheres of life.
5 Questions to Ask Before Posting to Social Media
Before posting new content to your brand’s social media platforms, how much time do you spend thinking about the implications of a post? And how many times have you blasted a random thought to the world, only to regret it five minutes later?
While we do live in a world where anything you post will offend someone, there are a few questions you should ask yourself while sharing on social, so that you don’t post content that is irrelevant to your target audience, or unwittingly end up with a public relations crisis on your hands.
The Key to Business Success
Vision of digital transformation and its importance for any organisation that is determined to thrive in a rapidly changing world.
“There’s an Uber around the corner ready to disrupt every business,”.
Digital transformation means different things to different people. It is simply the use of digital technology to transform what an organisation can achieve. It’s not about products or technology for the sake of technology. It’s about business outcomes.
As such, it is closely linked to social innovation: the use of digital technology and the Internet of Things (IoT) to solve the world’s big problems in areas such as sustainable energy and transport, healthcare and citizen safety. And as a Japanese company, giving back to society through social innovation is in Hitachi’s DNA.
To do that Hitachi needs to embrace the change that digital transformation brings. And change can be hard for a company that is over 100 years old. But organisations need to evolve or they become redundant. That’s one of the reasons that Hitachi Consulting was created: so that the company could move from selling products to delivering outcomes.D
How and Why to Engage your Staff during your Digital Transformation
Every tech leader today is thinking and talking about digital transformation. Whether it’s moving to the cloud from legacy systems, introducing companywide communication systems or identifying targeted opportunities for efficiency, technology is part of every function and process. However, as I’ve previously discussed, people, not technology, are the most important part of your digital strategy. One of the biggest challenges is getting broad support and buy-in. It’s not just about who will be using the technology. To get the most from new solutions, you need buy-in from everybody — from the C-suite to frontline staff.
What does companywide digital buy-in look like, and how do you, as the company’s tech champion, make it happen?
5 Ways to Increase Customer Loyalty
1. Develop Strategy
2. Strategise Externally about the Company
3. Strategise Internally about the Company
4. Craft Promising Strategies
5. Monitor Developments
Develop a Strategic Vision
PESTEL Analysis (Fortivus Foresight)
Five Forces of Competition
Strategic Group Maps
Industry Driving Forces
Industry Key Success
Monitoring & Tracking
FORTIVUS STRATEGY CONSULTING
Our Complete Free 12 Step Business Plan Template for Your Organisation
STEP 1 – CONCEPT
A. Objective Your plan objectives should be specific goals that can be measured. Keep the list to three or four because long lists make it harder to focus.
B. Mission Statement Mission statement establishes your fundamental goals, business offering, customer satisfaction, employee welfare, return to investors.
C. Key To Success Example: Restaurant business, location and parking Accountant and solicitors, quality, reliability, social responsibility Some Professional services, customer retention
Five Prerequisites to Adopting AI to Improve CX
The Latest Trend in today’s Data-Centric world is Machine Learning and Artificial Intelligence, and AI is looking like the go-to Technology and buzz for 2019. In fact, Gartner recently released a Smarter With Gartner report that identifies AI as one of their top 10 Strategic Technology Trends for 2019. And a McKinsey Global Institute Economic Model estimates that about 70 percent of Companies will adopt at least one type of AI by 2030.
Given the projection of AI, it’s worth noting that the possibilities and potential for AI-Driven applications to enhance Customer Experience (CX) seem endless – from Chatbots and Personal Assistants to text & sentiment analytics that can turn Customer Feedback into a roadmap for CX Improvement. If, however, you’re thinking about jumping on board as soon as possible, think again.
How to achieve SEO success in 2019
A fresh approach is essential if you want to rank highly on important search engine results pages. This guide offers insight into trends that spell success for your website in the new year.
In the constant cycle of algorithm updates and new trends, what will help land your website atop influential search engine results in the coming year?