Engaging Staff during Digital Transformation

Why You Need Widespread Buy-In

Rob Ferris, director of document solutions at Canon UK, predicts 2019 is the year when more businesses will embrace a “digital-first mindset as they fight to survive in an increasingly competitive marketplace.” But what does this digital-first mindset look like without staff and leadership support? You can introduce as many new programs and solutions as you want, but if your teams aren’t on board, then you won’t get the most out of any technology. People won’t use it, will use it incorrectly or will feel disgruntled with the change. You need to create a web of support for digital transformation rather than just a core group of engaged people.

It’s impossible to involve everyone in a decision, but you can help give your teams a sense of ownership by asking for input on technology needs and opportunities. Survey your employees about their biggest challenges, and look for solutions to those problems. Create an internal committee or focus group for the company to get ideas and input on new processes. This will also give you a wide perspective on roll out, so you’re more likely to get the results you’re aiming for.

Perfect Your Pitch

In an ideal world, everyone would embrace new processes for the overall good of the company. But we all know that the “what’s in it for me?” factor matters. From a business case for company leaders to a features-and-benefits pitch for final users, you need to have the right messaging for each part of the company.