All New Clients Get a Free Fortivus PESTEL Analysis for your Business

what is fortivus pestel analysis?

free pestel analysis
for new clients

PESTEL analysis is a framework or tool used by Fortivus to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.

Read More

We want to empower
managers, CEO's, business owners...

Our Analysis can give YOU the opportunity to see how Macro-Economic Factors are affecting your Business.
This gives Managers, CEO’s, Business Owners the tool to use in assessing the Impact and Influence of each of the factors detailed below, and adapt the Companys’ Direction and Strategy as required.



An activity related to Government Policy and its administrative practices that can have an effect on something. It is important for Business operators to keep a watchful eye on any Political Factor, such as New Legislation or Regulatory Shifts, which could have a substantial impact on how your Company operates and its bottom line.


In the Social step for these analyses, we have to look carefully at the social changes. We also have to look into the cultural changes which take place in your Business Environment. Market Research is a critical part of this step. It is vital to see the trends and patterns of the Society.
Social Factors affecting Business include Buying Habits, Education Level, and Religion


Environmental factors include Soil, Water, Climate, Natural Vegetation, and Land Forms. Environmental Factors entail everything that changes the Environment. We look at your Business to see how your Business can be affected by Environmental Factors, and determine which ones need to be Mitigated against.


For a Business, key Economic Factors include Labour Costs, Interest Rates, Government Policy, Taxes and Management. We like to add Ethical into this too.


Technological Environment impacts Business Operations. Changes in Technology affect how a Company will do Business. A Business may have to dramatically change its Operating Strategy, as a result of Changes in the Technological Environment. Technology Influences Business through its Products and Processes. This covers: Security in Cryptography, Wireless Connectivity, Computer Calculation Speed, Automation, Engine Speed, existence of 3D Technology, Wireless Charging, and much more.


Legal factors are external factors which refer to how the law affects the way businesses operate and customers behave. Legal Factors can decide whether or not there is a Business behind selling a certain product, and can also affect the Mechanisms through which your Company stocks its Inventory, or interacts with a Customer.  

9th December 2018

Starbucks Coffee Company has become an international brand. Since the worlds coffeehouse company, Starbucks carries on to lead the industry in business and innovation. Such success is attributed to the firms’ ability to address the external PESTEL\/PESTLE factors. The PESTEL\/PESTLE analysis structure indicates the Most important influences on Starbucks based on features of the remote or macro environment. Despite its industry direction that is current, Starbucks has to continue tracking environment or its remote. The PESTEL\/PESTLE analysis model can be used to meet this need. Through continued effectiveness in addressing the external factors identified in the PESTEL\/PESTLE analysis of its remote\/macro environment, Starbucks Coffee can continue to succeed despite the negative forces impacting its business.

Starbucks Coffees industry leadership is linked to the company’s effectiveness in addressing external factors identified in this PESTEL\/PESTLE analysis. The PESTEL\/PESTLE analysis model is used to determine the most important problems that Starbucks must address in its company plans. Political Factors Affecting Starbucks Coffees Business – This part of the PESTEL\/PESTLE analysis framework identifies the impact of governments on business. Starbucks experiences the following political external factors in its remote\/macro environment: Regional integration of markets – Improving governmental support for infrastructure – Bureaucratic red tape in developing nations – Regional integration is a recent trend and outside factor which presents a chance for Starbucks to globally expand.

In addition, most governments all over world are improving infrastructure, which creates the chance for Starbucks to access more markets or suppliers. Nevertheless, bureaucratic red tape persists in most nations. This outside factor is a threat because it can make business expansion more strenuous for Starbucks, particularly in developing nations. Thus, this aspect of the PESTEL\/PESTLE analysis model presents mainly opportunities for Starbucks Coffee. Economic Factors Important to Starbucks Coffee – This component of the PESTEL\/PESTLE analysis model refers to the economic conditions and changes significant to business. Starbucks faces the next economic outside aspects in its remote or macro environment: High growth of developing nations – Declining unemployment rates – Rising wage in supplier’s countries – The high financial growth of developing nations and the declining unemployment rates create opportunities for Starbucks to gain more revenues from several markets around the globe.


Nevertheless, the rising wage in developing nations Is an external factor that threatens Starbucks since it increases the company’s paying for components. The company sources much of its own coffee beans from developing nations. Thus, this part of the PESTEL\/PESTLE analysis model presents mainly opportunities for Starbucks Coffee. Social\/Sociocultural Factors Influencing Starbucks Coffees External Environment – This aspect of the PESTEL\/PESTLE analysis framework shows the social conditions and trends influencing consumers and business. Starbucks must address the following social\/sociocultural external factors in its remote\/macro environment: Growing coffee culture – Increasing health consciousness – Growing middle class – Starbucks has chance to increase its own revenues based on increasing demand for special coffee, which is because of a growing coffee culture and a growing middle class around the world.