The advantages of customer relationship management system extend beyond running a business and its closely related relationships. Ideally, a CRM system should help your business improve the relationship with existing customers, find new customers and win back former customers. This system is integrated into a software system that facilitates collection, organisation and management of the customer’s information. A CRM system can be beneficial to both small and large scale businesses as long as it is implemented appropriately. This guide outlines the major advantages of customer relationship management to expect upon installation of the software.