International Business Research

BUSINESS STRATEGY CONSULTING
We advise organisations on high-level decisions in an unbiased fashion, using deep industry knowledge to deliver the best results. It is a type of Management Consulting, which generally implies advising at the highest-level of a company.  By implementing a well formulated strategy, it can help your business to:

• IMPROVE RESULTS
• INCREASE EFFICIENCY
• IMPROVE RELATIONSHIPS
• AVOID DELAYS
• REDUCE OBSTACLES
• MINIMISE FRUSTRATIONS

CULTURAL QUOTIENT
The Capability to relate and work effectively across Cultures.
Cultural intelligence, or CQ, is the ability to make sense of unfamiliar contexts and then blend in. It has three components—the cognitive, the physical, and the emotional/motivational.
Understanding other cultures determines effectiveness in the workplace, influences how conflicts are handled, and shapes the future. While basic social skills and respect for other cultures can be enough, cultural intelligence is especially important in stressful situations.  It is extremely important when you are working on an International Platform, for improved communication and better outcome during Negotiations.  It could make the difference between entering other markets and growing your Organisation, or having to remain in the same region.

STRATEGIC COMMUNICATIONS
Communication is the center of everything. … Because of this, strategic communication has shifted from its previous position as a helpful marketing tool, to an essential one. It is increasingly important for businesses to clearlycommunicate their values and purpose through strategic communication.
How do you best communicate your organisations’ key messages to your stakeholders? How do you engage customers or policy-makers in the best way possible?
We help articulate messages to your target market. We develop data- and evidence-driven arguments to design and implement your messages through events, PR and digital marketing.

STRATEGIC PARTNERSHIP STRATEGY
One common strategic partnership involves one company providing engineering, manufacturing or product development services, partnering with a smaller, entrepreneurial firm or inventor to create a specialised new product. Typically, the larger firm supplies capital, and the necessary product development, marketing, manufacturing, and distribution capabilities, while the smaller firm supplies specialised technical or creative expertise.

Another common strategic partnership involves a supplier/manufacturer partnering with a distributor or wholesale consumer. Rather than approach the transactions between the companies as a simple link in the product or service supply chain, the two companies form a closer relationship where they mutually participate in advertising, marketing, branding, product development, and other business functions. As examples, an automotive manufacturer may form strategic partnerships with its parts suppliers, or a music distributor with record labels.